When you film a video, than you are more than likely not going to be able to simply upload it in the exact same format that you shot it in, because video files are usually huge in size and would weigh down any web server, which is why you must optimize your web video. Many people who are first getting started in making and distributing their web videos do not understand that it is extremely important that they optimize their video for the web.
The reason why you must optimize your web video is because you have to have a video that is under a certain size, or it would simply take too long to download, and would cost you massive amounts of bandwidth whenever someone views it. But how do you exactly optimize a video for the web?
Optimizing your video for the web begins when you first take your camera out of its case. How you film your video will play a major role in how well it will interact with the Internet. There are several production tips that you must follow if you want to have a video that is perfect for the web. Make sure that when you are filming a video you minimize any type of camera movement. This includes zooming and out, as well as panning over to view another object.
If you do have to move the camera in your video, use a tripod because you will receive smooth transitions, and you can move the camera so slowly that it will not cause a disruption in how the video will be seen. Another tip for optimizing your video for the web while you are actually filming it is by using ample amounts of light. Make sure that you stay away from "hot spots," which are areas of extreme bright white light, but it is very important that you use ample lighting for the individuals in the video to be seen.
After you have filmed and edited your web video, begins the process of optimizing its actual size for the internet. When you are in this process, it is always a good idea to cut the frame rate below 15fps, or frames per second. The reason for this is because when you cut the frame rate, it allows more data to be stored in each frame, thus giving you picture quality that is much better than if you were to keep your frame rate at a higher pace. Of course, you must also make sure that the overall size of the video fits within the standard requirements for web videos.
With all web videos you will want to make sure that they are sized at 320 x 240 pixels. This is the perfect size for the Internet, because it is not too small, or too large. Thus, it is the perfect size for speedy viewing, without loosing the quality of the video. However, make sure that when you re-size your web video, you do not make it any smaller than 320 x 240 pixels because it will make the video so small it will be hard for most individuals to even see clearly what is on the screen.
Have you ever sat down and watched a web video, only to find that it is a huge disappointment. While there are many reasons why a web video can be disappointing, not enough information, didn't clearly explain the point, there is one major cause for individuals to not watch a web video. This cause is from bad lighting. Did you know that bad lighting can seriously alter the way your video looks, feels and is responded to?
Lighting for web videos isn't exactly different from lighting for actual films; however, it does take an understanding of how the Internet will show your video. There are several tips that if you follow, you will have a beautifully lit web video.
The first tip in lighting your web video is understanding what type of lights to actually use. While many people
that are filming their very web video simply use their house lights, some understand the need for extra lighting; however, they usually go too far. You may notice that many web videos look washed out, or are too bright to see the details of the video. This is because the individual used harsh light. The key to having perfect lighting for web video is by using soft-light. But what exactly is soft light?
This phrase is easy to define, basically in order to have soft light; you want to defuse the light as much as possible. You can do so by detracting the light from directly hitting where your camera is filming. You want to have a glow, instead of a harsh beam. These harsh light beams are called hotspots, and they are the enemy to have a beautifully lit shot.
When you are filming inside, it is easy to go overboard and have too much light. The key to softening the light is to deter it through several methods. Some individuals simply put a thin sheet over the light in order to defuse it enough to get rid of hot spots, but still let enough light to go through to give the shooting area a soft, yet bright, glow. By pointing a light directly at the subject that you are filming, you are going to drain them out and create shadows and various hot spots. Remember, hot spots and shadows, or any other type of contrasting light is not cohesive to a great web video shot. Always look through your camera's viewfinder and try to point out any shadows and extra-bright areas. By doing so, you will have a finished product that looks professional and clean.
Filming outside can sometimes be a difficult task because you have an ever-changing source of light, when you are filming during the daytime. Instead of putting your subjects directly under the sun, which will cause them to squint and look washed out; set them back to where the sun's rays are not directly in their faces.
You can defuse the light by using reflectors, which will allow you to sit in the shade while still obtaining enough light to clearly see the subjects. One of the biggest tricks of the trade is to lay down a white sheet directly in front of the subject that you are filming. This will reflect the light, as well as giving the shot a nice glow.
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